Likes, Shares, and Faves: Social Media and Your Activity Program
Social media is a part of our society, whether we like it or not. For all of its flaws, social media can offer you a way to reach your residents in new ways. This course will start you off on the right foot, talking about internet safety and privacy, before diving into how to choose a social media platform for your activity department. You’ll learn how to coordinate with the marketing department as well as be inspired with plenty of ideas on how to make social media a part of your already engaging activity program. Participants will learn information in the course and then apply it with question prompts to spark conversation and further exploration for community-specific application.
Workshop Objectives:
- Understand who uses social media and how to interact with this target audience
- Learn three ways to keep your staff, your community, and your residents safe when using social media for your activity department
- Learn how to develop hashtags and captions
- Find ideas to get you started
Workshop Content:
- Introduction
- Social Media Statistics
- Protecting Yourself and Your Residents
- Waivers and Notifications
- State and Federal Regulations
- Internet Safety
- Equipment Suited to Your Budget
- Pick a Platform
- Social Media for Marketing
- >Social Media for Programming
- Checklist for Establishing a Safe Online Presence
- Conclusion
APNCC Approved:
- 8 CE Hours -
